Partner Case Study
How ASM Shop Scaled E-Commerce Parts Revenue Significantly with Parts Finder
ASM Shop (asmshop.no), a premium motorcycle dealership in Norway, turned a highly manual parts catalog workflow into a high-converting, fully responsive parts selling engine.
Operating a powersports dealership in Scandinavia presents high competitive demand. In Norway, riders expect immediate, technical accuracy when sourcing original OEM components for their KTM, Husqvarna, and GasGas dirt bikes.
Before partnering with Parts Finder Software, ASM Shop managed parts lookups using traditional methods: customers calling the desk directly, emailing parts lists copied from legacy PDF sheets, or attempting to navigate clunky desktop-only microfiche grids that were impossible to load on mobile viewports.
"Our customers were drop-shipping competitors' products because looking up OEM schematics on our old site on their phones was a nightmare. Installing the Parts Finder widgets changed our store overnight. We went from a handful of phone orders a day to processing massive volumes of automated parts sales every single month."
ASM Shop Operations Team
asmshop.no • Norway
The Core Challenges
- Mobile Checkout Drop-off: The majority of Norwegian riders navigated the site on smartphones from their workshops. The old parts lookup page required excessive zooming, causing high abandonment rates.
- Catalog Sync Strain: Prices, superceding part revisions, and inventory indicators from KTM distributor feeds had to be updated manually, costing the team hours of manual work every week in administration.
- High Return Costs: Confused customers ordered the wrong chassis bolts or gaskets, resulting in high return rates on electrical components and seals.
The Strategy: Deploying the Relational Parts Suite
ASM Shop integrated the full Parts Finder B2B suite onto their storefront, bypassing standard platform database bottlenecks entirely:
Before Parts Finder
Manual, offline ordering processes. Clunky desktop schemas. High returns rate. Telephone and email bottlenecks.
After Parts Finder
Interactive diagrams. Automatic DMS stock alignment. Minimal returns. Drastic sales growth.
1. Interactive Mobile Vector Canvas
By replacing legacy schematic images with Parts Finder's **responsive gesture-friendly vector layers**, customers could tap diagrams with their thumbs, instantly loading Popover quick-buy buttons.
2. SKU-Based Compatibility Lists
ASM Shop added the dynamic compatibility widget directly underneath their variant selector on Shopify product pages. Customers could immediately confirm fitment without leaving the active purchase stream.
3. Automatic Price & Supercession Mappings
Instead of manual checks, the parts catalog now updates automatically through a direct integration API, aligning warehouse inventory and factoring supplier order times dynamically.
The Outcomes Summary
Twelve months after rolling out the Parts Finder software, ASM Shop's operational metrics exceeded all initial projections:
| Metric Type | Before Deployment | After Deployment | Net Improvement |
|---|---|---|---|
| Monthly Parts Sales Volume | Low baseline value | Exponential growth | Significant Sales Increase |
| Pre-Sales Support Volume | High daily ticket load | Reduced daily ticket load | Support Load Cut in Half |
| Mobile Checkout Conversion | Minimal mobile checkouts | Industry-leading conversion | Drastic Mobile CV Boost |
| Customer Returns Rate | High returns rate | Negligible returns rate | Minimal Returns |
Conclusion
By shifting to an interactive, mobile-first approach, ASM Shop removed the core friction points that traditionally block powersports buyers. Customers buy with verified confidence, pre-sale phone inquiries have dropped, and monthly parts revenues have scaled significantly.
Parts Finder Software continues to provide the technical foundation that lets European and North American dealerships grow their e-commerce storefronts without scaling their operational labor.